Where this gets hard
Growth has slowed, the market has shifted, or new competitors have appeared, and the leadership team is not aligned on what happens next. Strategy work at this stage is not about producing a plan; it is about creating the conditions under which the organization can actually decide.
The hardest part is rarely the analysis. It's the willingness to name the trade-offs plainly: which markets to leave, which bets to make, and which parts of the current business are worth protecting versus letting go. We build that clarity with the leadership team directly, not around them.
